As the biggest insurance company in Lower Saxony, what is the most effective way to reach your customers?
cherrypicker was commissioned by VGH to conduct a qualitative media selection process with a particular focus on geomarketing. During a strategic workshop, we worked together to define the future role of a media agency with a regional planning and purchasing department, and discussed the specific challenges of cooperation with creative agencies. The result was a more strongly integrated approach to the interlinking of individual disciplines within the communication strategy and in the management of agencies. The existing agency partner pilot was again selected for the media account.
Joachim Litwin
(Head of Marketing / Advertising and Sales, VGH Versicherungen)
pilot gewinnt Media-Etat der VGH Versicherungen
12.03.2019 | Die Erfolgsgeschichte geht weiter: Auch im 14. Jahr setzen die VGH Versicherungen die Zusammenarbeit mit pilot fort. In einem mehrstufigen, von Cherrypicker unterstützten Pitch konnten unsere Spezialisten den siebenstelligen Media-Etat erfolgreich verteidigen.
