The global agency search consultants Code of Conduct
Damit existiert folgender übergreifender, global gültiger Branchenkodex, den wir als Richtlinie und Hilfestellungen für Beratungen und die Verbände von Kunden und Agenturen verstehen:
Through permanent immersion in the ever-changing communications industry, we bring to clients a unique and thorough understanding of the agency market. We know the key players, their credentials and professional practices, and their culture and personality. We concentrate on client needs, and on the structural, professional and cultural dimensions of the agencies considered for the selection. We employ all this knowledge to design a tailored and precise selection process in order to help clients identify the best possible partner.
We are focused solely on marketing communications, and live and breathe the industry, analysing agency mergers, acquisitions and transformations, new entrants and market trends through documentation, presentations, meetings and seminars all year long at local and global levels.
No one else can bring this level of expertise and experience to ensure a fair, ethical and efficient facilitation of pitches.
The seven key principles that we constantly follow during the agency selection process
As agency search consultants, we commit, through signing this Code of Conduct, to these key business principles, which we consider absolutely necessary to ensure the quality and objectivity of the service we provide to the advertisers.
We also commit to respect the position of the agencies involved in these selections, because relationships between advertisers and agencies have to be fair and equitable.
We agree to promote this Code of Conduct with all professionals in the communications industry in order to ensure that they are aware of its provisions.