To make it clear straight way, we of course work on behalf of our client only and of course we are also only paid by the latter.

On behalf of our clients, we are constantly on the lookout for the best agency for the respective task - completely neutrally and objectively. We are not interested in how loudly you shout, but in the quality of what you convey.

And that means a range of benefits for you as an agency, too:

The screening process:
Thus, in the course of our agency research, we examine the market with the aid of a multi-level screening process. We ask you to provide, without going to a great deal of trouble, target-orientated information for this task.

The agency presentation:
If we invite you as agency for a client, then you already know two things: 1. Based on hard facts, you already match up to the task very well; 2. the client really does want a new agency. It makes no sense for cherrypicker to work for fake pitches or the like, because clients can do that anyway, without us. That means that you stand realistic chances of gaining a new client.

Pitches or no:
We don't believe that a pitch is the only sensible way to a new agency. On the contrary, sometimes we emphatically discourage our clients from holding a pitch. If the decision is then taken in favour of a pitch presentation, it is important for us that a) an equal amount of "pain money" is paid to all agencies and b) all those on the client side taking part in the presentation are "on board" and know what must be evaluated and how.

The cherrypicker pool:
In addition to our agency selection procedure, we have our own cherrypicker pool, probably the largest archive of its kind in the German-speaking countries. This is where we store all the information that we receive from and about agencies.

The point of this free service for agencies is that we can draw upon a further information source during screening. In addition, we come into contact with a lot of agencies, also outside the selection process. The information they entrust to us is archived in the pool.

For more on this and how you can join in, go to Agency pool.